Blue represents calm. Contemplation of this colour pacifies the central nervous system. It creates physiological tranquillity and psychological contentment. Those with Blue as a Primary Colour value balance and harmony. They prefer lives free from tension... settled, united, and secure.

Blue represents loyalty and a sense of belonging, and yet, when friends are involved, a vulnerability. Blue corresponds to depth in feeling and a relaxed sensitivity. It is characterised by empathy, aesthetic experiences, and
reflective awareness. The colour of inspiration, sincerity and is often the chosen colour by conservative people. Using Blue to relax will encourage feelings of communication and peace.

Blue is vital to the success of any organisation as it promotes teamwork, communication, loyalty, motivation, support, customer service and the importance of people working together, without these traits you may have a
team that pushes their own agenda before that of their team and business goals.

Gold is the body's natural perceptions. It represents a need to be responsible, to fulfil duties and obligations, to organise and structure our life and that of others. Those with Gold as a Primary Colour value being practical and
sensible; they believe that people should earn their way in life through work and service to others.

Gold reflects a need to belong through carrying a share of the load in all areas of living. It represents stability, maintenance of the culture and the organisation, efficiency, planning and dependability. It embraces the concepts
of home and family with fierce loyalty and faithfulness.

Gold is vital to the success of any organisation, it provides a clear structure and process that needs to be followed to achieve goals. Loyal, stable, focused, dedicated and hardworking without these traits your company may lose focus.

Green expresses itself psychologically, the human will in operation shows persistence and determination. Green is an expression of firmness and consistency. Its strength can lead to a resistance to change if it is not proven
that the change will work or is warranted. Those with Green as a Primary Colour value their intellect and capabilities above all else. Comfort in these areas creates a sense of personal security and self-esteem.

Green characteristics seek to increase the certainty of their own values through being assertive and requiring differences from others in intellectual areas. They are rarely settled in their countenance, since they depend upon
information rather than feelings to create a sense of well-being. Green expresses the grounding of theory and data in its practical applications and creative constructs.

Green is vital to the success of any organisation, logical, conceptual, improver, fact finder, change agents. Green helps your business fine tune current processes that may hinder performance, without green your business
may not have the ideas and creative goals to progress and keep moving forward.

Orange represents energy, action, consuming physiological potency, power, and strength. Orange is the expression of vital force, of nervous and glandular activity. Thus, it has the meaning of desire and all forms of appetite and
craving. Those with Orange as a Primary Colour feel the will to achieve results, to win, to be successful. They desire all things that offer intense living and full experience.

Orange generates an impulse toward active doing: sport, struggle, competition and enterprising productivity. It stimulates enthusiasm and creativity. Orange means vitality with endurance. In temporal terms, orange is the present.

Orange is vital to your business success, it provides the optimistic positive attitude that keeps the energy of your people and your team flowing. Action orientated, fun, high energy without orange you business may lack the
positive attitude that keeps your workforce motivated.